bsolute Top Five Search Engine Marketing Myths Uncovered!
Do your headlines capture your prospects' attention or do they confuse them and send them away?NLP was originally developed by John Grinder and Richard Bandler as a communication system using the central nervous system. Through this system Mr. Robbins has put forth a complete outline on how to unleash your "performance power" and achieve goals that before you probably felt were impossible.
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Absolute Top Five Search Engine Marketing Myths Uncovered!
It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site - as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.
Big Picture Myth One - Search engine ranking leads are not as good as those which originate from other forms of traditional marketing (print, direct mail, PR, etc.) - this is absolute hogwash, the truth is many agencies don't have a clue about s/e ranking, so they push their clients to ignore this form of advertising. They simply don't want to recommend anything they don't understand and/or utilize an interactive marketing vehicle that requires a blend of very specialized technology and processes.
We've in fact found just the opposite when we've analyzed s/e traffic versus other types of leads for our clients; i.e. search engine traffic can be much better, as it is comprised of individuals who are actively seeking info, not just people whose curiosity has been piqued by an eye-catching publication ad or press release. And, when we've analyzed the data by tracking leads via a landing page (on a web site) we've discovered that CPL (cost per lead) numbers can be much lower for s/e ranking than other more traditional marketing methods.
Big Picture Myth Two - Effective s/e marketing can be done in house - this is rarely the case, the sheer complexity and online competition (digital warfare!) for rankings makes this extremely difficult for most companies. Based upon our analysis over 73% of corporate accounts don't understand the basic fundamentals; i.e. how to properly use keywords, meta tags and titles and worse, don't submit their web sites to top tier Directories (Yahoo, LookSmart, OPD) and the hundreds of second tier directories.
Strategy - A strategy is your game plan of life. The road map you will use to accomplish your goals, ambitions and desires. Just to believe you can earn $100,000 a year is not enough, you must design a strategy that gives your life direction and navigates you toward success. The key to strategy is to design a proper strategy to achieve your success without the detours of life, to find the shortest distance between two points.
Here is why people have success backwards especially in the area of sales and marketing. They mistakenly go about trying to sell their product or service, thinking people will want to buy from them. Instead of thinking how can I be of value to others. How can I give away my value so I receive even more in return.
Niche Categories - Splitting articles into parts on seperate pages - Splitting articles into parts on the same page and intelligent use of tables or CSS - Including related article snippets on the same page
Most companies delegate the s/e submissions to the webmaster or web site development staff and they just don't have the time to understand the daunting complexities required to generate page 1-3 rankings - or to stay abreast of the shifting submissions and ranking criteria standards, as modified monthly by top tier search engines. And, in many companies the s/e ranking is added to the over worked webmaster's tasks purely as an afterthought - as opposed to being addressed formally by the marketing department, with dedicated personnel and a budget.
Big Picture Myth Three - off the shelf software that submits a site to thousands of web sites and presents snazzy reports can do it all. This is so inaccurate and nothing can be further from the truth - it takes a tremendous amount of labor and time to identify keyword sets (not just words), optimize the content for these keywords, submit the pages while obeying the rules of the road and then continually analyzing rankings and tweaking to maintain and drive rankings (web site visibility).
Software can certainly help to automate some facets of the process and be used for back end analysis - but you can't expect any application to make the job easy, there is too much inherent complexity in the processes. And, competition for keyword sets is fierce - as there are an estimated 5-10M registered domains (the numbers vary widely) with 60K new domains being registered every day.
Big Picture Myths Four and Five - Any page listing will help to drive traffic to a web site - this is another misconception. If you are aren't achieving page 1-3 rankings then your wasting a great deal of time and resources - most people never drill down below these pages. Another common mistake is trying to achieve s/e rankings for a specific URL or product - if people know the name of a company or product they will find your web site easily, it's a waste of resources to optimize for these specialized terms in 80% of most cases.
Your page headline should communicate clearly what you
offer clients, which problems you solve and the
benefits you provide.
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Stick to the facts about your product or service.
Mature people make more independent judgments and base
their decisions on information rather than peer
pressure.
Word of mouth advertising: Talk to your friends, families, and other people about your web site, they know you, they can trust you better than strangers, tell them about the benefits your web site have for them. Remember that you are selling them the benefits and not the features, for examples, your benefits can be: they will save some percentage of money when they buy at your site,your customers will get free deliveries, you must always sell the benefits and nothing else, ask your friends and families if they will be kind enough to give you the names, telephone numbers, email addresses of the people they know, tell them that you may need to contact them about your web site.
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